Celebration has started with full fervour across the Deccan region of India as the people of Karnataka, Andhra Pradesh and Telangana have started their preparations to celebrate Ugadi – the beginning of New Year with their family & friends. As the ritual follows, Ugadi is known for its great fanfare; gatherings of the extended family, sumptuous feast and most importantly exchanging gifts with near and dear ones as a symbolic gesture of auspiciousness.
Festivals being the time when larger part of the Indian families spend time buying gifts for their loved ones, itel is proud to be part of the great celebrations during Ugadi by providing lucrative gifting options to its consumers by way of its impressive portfolio A44 Air, A44 Power and A23 Smartphones. A44 Air is equipped with new age features such as AI Dual Rear Camera, Full Screen at an unbelievable price of Rs 4399/- for consumers. A44 Power is packed with 4000 mAH Battery, which supports longer conversations and hassle free data usage experience with Full Screen at Rs 4599/- along with A23 – which is the most affordable Face Unlock Smartphone with Android Go at Rs 3999/-. These power packed Smartphone portfolios are great gifting options for consumers as they come with impressive technology features which are relevant and most affordable in pricing. So take your pick and spread some cheer this Ugadi!
To add pep to the Ugadi festive activities, itel, is also running a special retail activity across states of Andhra Pradesh, Telangana and Karnataka at 5000 Retail Outlets. The local connect drive is also a part of the extended celebration of achieving the momentous milestone of 4 Crore plus consumers across India.
Commenting on itel’s campaign, Mr. Goldee Patnaik, Head of Marketing, itel Business Unit said, “itel understands local consumers’ needs and provides them with affordable technology features at an equally wonderful price, in the sub 5K Smartphone segment. Our discerning consumer base of 4 Crore + consumer base is a testimony to our commitment and growth in India. We at itel value our customer needs and strive to be a part of their celebrations, which helps us build local connect and understanding them better. On the auspicious occasion of Ugadi, we are happy to be part of their celebrations and bringing in great gifting options in the form of these amazing and affordable Smartphones for our consumers. Telangana, Andhra Pradesh and Karnataka are our key markets and it is our endeavour to add colours to their festivals by such Consumer and Retail connect initiatives. We wish our customers a very happy and prosperous Ugadi.”