New Delhi |20th October 2020- Taking its success story forward, itel family becomes stronger with over 6 Crore + happy consumers in India, a resounding milestone for the smartphone brand within four years of its operations in India. This important milestone reinstates itel’s success story in India which has been driven by its customer-centric approach, innovative and affordable product portfolio, robust distribution network along with localised marketing communication approach. This festive season, itel customers would be able to enjoy the magical product portfolio of itel with its flagship premium smartphone Vision 1 in less than 7K, A48 in less than 6K, A25Pro in less than 5K and A23 in less than 4K making it affordable, accessible across all segments of buyers. itel Vision 1, itel A48, itel A25 Pro and itel A23 are priced at INR 6699, INR 5999, INR 4999 and INR 3799 respectively.
Extending the Magical Experience to a wider portfolio of devices and with great demand from the market for itel accessories – itel launched Smart Gadgets to make every moment magical for its discerning customers. This apart, itel also extended its category presence in the home appliances segment by way of launching its magical range of TV portfolio to great response from customers and channel in India. These expansions are a testimony of the trust and love bestowed on itel brand by the customers, channel partners and retail fraternity. With itel Mobile, Smart Gadgets and TV, India will witness a new wave of empowerment in mobile, digital, entertainment experience and consumption.
Celebrating the milestone and the launch of the magical product portfolio, Mr Arijeet Talapatra, CEO, TRANSSION India, said, “Since its inception in India, itel has witnessed tremendous growth and launched many ‘industry firsts’ for its discerning customers. We have been successful by virtue of the trust and faith reposed by the people of India for our efforts in bringing innovative, affordable and trendy product portfolio backed with strong distribution, efficient service network and localised communication suiting every markets. We have successfully moved from providing Magic in every hand through our mobile phones to making every moment magical with our smart gadgets and now extending magic in every home with our range of new age televisions. We definitely want to make this festive season special for our lovely customers by offering them trendy Mobile phones in all Price segments suiting their needs – starting less than 4k to a range below 7k. Our Smartphones A23, A25 Pro, A48 and Vision 1 have been launched to provide best of value at a price point which is one of the best in the industry along with a variety of new range of smart gadgets and TVs which will redefine entertainment experience of our customers this festive season. My best wishes to you and your family, relatives for a wonderful festive season ahead.
“itel’s success strategy is built on its five key pillars – Innovation through many industry first features, channel relationship & engagement, customer centricity with 950+ service centres & Carlcare, building local connect through customized marketing communication, a robust distribution network of 1 lakh+ retailers and 1000 plus partners”, he added.
Expanding on itel’s six core value, the latest festive offering by itel is designed to provide the latest features and technology bundled with a user-friendly interface, value proposition, reliability, accessibility, and customer care.
The latest addition itel A48 is all set to redefine the overall smartphone experience by being the perfect choice for entry-level smartphone users.
itel A48 | An All-Rounder with Waterdrop Full Screen and Dual Security Features at INR 5999
itel A48 is a magical combination of premium design aesthetics and super trendy features to fulfil all common needs of the aspirational millennials of tier 3 and below towns, be it financial transactions, virtual education for kids, entertainment or running a small scale business. itel A48 is clad in 15.49 cm (6.1 inch) HD+ IPS Waterdrop full screen display with in-cell technology and 2.5D TP lens providing a better screen design. Running on the latest Android™ 10 (Go Edition), itel A48 is powered with 1.4GHz quad-core processor for seamless multitasking functionality. In terms of memory configurations, the phone comes with 2GB RAM and 32GB of internal storage expandable up to 128GB.
The smartphone comes equipped with dual 5MP AF rear camera with LED flash and 5MP selfie camera—configured in the unique camera setup, adding to the premium look and feel of the phone. The front 5MP Big Pixel selfie camera with AI Beauty Mode is equipped with a flashlight to ensure bright and clear selfie, even in low light areas. It comes equipped with multiple camera effects like smart recognition, portrait mode, beauty mode, etc. which helps in capturing professional photograph with greater details. It is further adorned with 19.5:9 aspect ratio and 1560*720 resolution for immersive and cinematic video viewing.
The phone also comes with dual security features like fast face unlock and multifunctional fingerprint sensor. It features a shiny gradient dual-tone back colour finish and is available in gradation green, gradation purple and gradation black. These features are rare to find in a smartphone in such an affordable range.
To further fuel the festive cheer, itel has also launched a category disruptor, itel A25 Pro—new 2GB+32GB variant of itel A25 smartphone in a complete new packaging to offer consumers a host of features
itel A25 Pro | Experience a Brighter Screen with Bigger Battery!
itel A25 Pro, most affordable 2GB + 32 GB product with big battery and face unlock. With a sleek ID of 9.85mm design and bigger brighter display, the device comes with gradient tone back colour finish which gives a premium feel in holding the phone. On the display front, itel A25 Pro comes packed with a brighter IPS display resolution (1280×720 pixels) of 12.7cm (5.0 inch) HD along with wider viewing angles. It also allows multi-touch and capacitive screen for seamless functionality. itel A25 Pro comes equipped with a 5MP AI rear camera and 2MP selfie camera that helps to capture professional photographs under the prevalent conditions that will motivate the photography enthusiast or the selfie lover in you. The device is available in 3 gradient tones such as Gradation Blue, Gradation Green, and Gradation Purple.
Running the powerful battery of 3020mAh and Android™ Pie 9.0 (Go Edition) OS, the itel A25 Pro is powered by 1.4GHz quad-core processor for better performance and connectivity and comes with the support of 4G VoLTE/ViLTE across all operator bands of India that enables better call connectivity and faster downloads at the same time. The power-packed smartphone also comes equipped with 2GB RAM, face unlock feature and 32GB internal storage along with a dedicated expandable memory up to 32GB.
itel also has Vision 1 3GB variant in its magical portfolio which was launched to reinstate itel’s vision to lead the change and power consumers’ ambitions which received a great response from the customers in both online and offline. All the units were sold out in 10 minutes in its first ever online sale on Flipkart.
A sneak peek into the box and availability
The phones come with an adapter, USB cable, screen film, user manual and a warranty card.
About itel:
Established in 2007, itel, TRANSSION Holdings entry level brand, is a reliable mobile phone brand for everyone. Adopting “Join Enjoy” as its brand philosophy, itel’s mission is to provide budget-friendly mobile communications technology to everyone. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it, allowing them to get closer and benefit from their social connections. After more than 10 years’ development, itel has expanded its presence in around 40 emerging markets globally. itel has a product portfolio of smartphones, tablets and feature phones and in 2017, it achieved a landmark sale of more than 77 million devices globally. African Business, an authoritative business magazine in Britain, has ranked itel 16th in the 2017/2018 TOP 100 MOST-ADMIRED BRANDS IN AFRICA ranking. For more information, please visit: http://www.itel-mobile.com/itel/