• itel launches A23 Pro at an ultra-affordable price of INR 3899/-
• Experience the next level connectivity—Faster Browsing, HD Voice Calling, Seamless Video calling with 4G LTE on Reliance Jio network
• Comes packed with 12.7 CM (5.0”) bright display, 4G VoLTE/ViLTE Support, Smart Face Unlock

New Delhi, May 26, 2021:  itel, the most trusted brand for mobile devices under Rs. 7,000, has embarked on a strategic initiative to empower the Indian masses with digital freedom. Under this initiative, itel A23 Pro smartphone, the most affordable 4G smartphone, with its technologically advanced features will be available to consumers at Reliance Digital Stores, MyJio Stores, Reliancedigital.in and over 2 lakh retail stores, at an attractive price. This initiative is focused on ensuring that millions of Indians who are marginalized can access affordable digital connectivity by way of the power-packed magical device at a compelling price point.

With this initiative, itel and Jio users will get itel A23 Pro at an attractive price of INR 3,899 which was earlier priced at INR 4,999, thus unleashing an opportunity to truly democratize technology for all consumers. Under this offer, data connectivity will be available on Jio network.  itel A23 Pro customers on Jio would be entitled to benefits worth Rs. 3,000. The benefits include Rs 3,000 worth vouchers from partners on select prepaid recharge of Rs. 249 & above. This offer is applicable to new as well as existing Jio subscribers.

itel A23 Pro will go on sale across India starting 1^st June 2021. The initiative is targeted at the vast aspiring feature phone audience to bridge the digital divide by offering, affordable product proposition, and seamless 4G high-speed network connectivity. itel A23 Pro will be the first touch device for the consumer who is vying to upgrade from feature phones. itel will utilize its strength in retail and distribution spread across the nation to catalyze India’s dream of emerging as a digital economy by connecting the unconnected.

Commenting on the strategic partnership, Mr. Arijeet Talapatra, CEO, TRANSSION India said,“itel is working towards accelerating India’s drive towards digital development through democratizing technology, making it accessible and affordable. This strategic initiative is in line with itel’s vision to provide digital freedom to the Indian masses. Especially in the current new normal the significance of mobile phone and telephony services has been a crucial fulcrum to remain connected for both economic and social needs. This offer will accelerate penetration in a still inequitable market, bringing the power of mobility to the millions, fast-tracking shift of vast feature phone users to their first Smartphones. We are highly optimistic that this magical offering, combining a technologically advanced feature led device itel A23 Pro, complemented with seamless 4G network connectivity by Jio will bring a new dimension of digital services for Bharat and disruption in the entry-level Smartphone segment making it accessible to all. This initiative resonates with itel’s brand idea of ‘itel hai. Life sahi hai and hence will empower the consumers with the magic of technology”.

Unmatched performance along with affordability

Designed with superior features for tier 3 and below markets, itel A23 features a 12.7 CM (5.0) bright display with a screen resolution of 480 x 854 pixels and runs on Android 10.0 (Go Edition). The device is powered by a Quad-core, 1.4 GHz processor paired with 1 GB of RAM AND 8GB ROM which is expandable up to 32GB. On the battery front, A23 Pro is powered by a 2400 mAh battery. The phone comes with a bigger screen that brings a larger vision enabling a more impressive visual experience.

The device comes along with a 2 MP rear camera + VGA selfie camera with soft flash. The beauty mode in the phone makes your skin smooth, bright, and radiant in real-time, capturing a sharp, detailed, and delightful output. A23 Pro comes with 2 SIM slots wherein at least one slot data functionality is available with the Jio SIM only and the other slot is functional for other operators for non-data activities. The device is packed with Smart Face Unlock, which will add to the convenience of the users by keeping their phones secure. It features a shiny gradient tone back colour finish and is available in two colour options – Sapphire Blue and Lake Blue.

A sneak peek into the box

The phone comes with an adapter, USB cable, battery, user manual and a warranty card.

About itel:

Established in 2007, itel, TRANSSION Holdings entry level brand, is a reliable mobile phone brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly mobile communications technology to everyone. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it, allowing them to get closer and benefit from their social connections. After more than 10 years’ development, itel has expanded its presence in around 40 emerging markets globally and has established its leadership in both Smartphones and feature phones in the segment it operates. For more information, please visit: https://www.itel-mobile.com/in

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For any media query:

Joyeeta Mitra
joyeeta.mitra@transsion.com