With this launch, itel aims to provide affordable smart wearables to semi-urban and rural customers across India.

New Delhi, June 29 2022: After building a robust audio portfolio in the budget segment, itel is now entering the wearables market with the launch of Smartwatch 1 ES. The Smartwatch boasts a massive 15-day battery backup on a single charge, health monitoring features, a class-leading 1.7 HD IPS display and IP68 water resistance all packed at an affordable price of 1999. Fulfilling the aspirations of semi-urban and rural consumers, this exciting and best-in-class offering will give users an all-in-one experience.

The smartwatch comes in a unique digital crown design with an easily rotatable knob that helps navigating the watch user interface. A host of health features such as blood oxygen monitor, 24*7 heart rate monitor and meditative breathing mode will help consumers keep up with the stress of their daily life.  It also comes with sleep tracking feature and multiple sports modes such as walking, running, cycling, skipping, badminton, basketball, football, and yoga for consumers to stay on top of their health goals.

Users can also control their respective playlists and take pictures through this smartwatch with inbuilt music and camera control. Fostering a connected lifestyle, they can also keep up with everyday text messages, emails, social media alerts, weather alerts, alarm clocks, and calendar alerts with its smart notification feature. It also caters to the gamer in you with support of inbuilt games like Thunder Battleship, Young Bird and 2048. itel’s service promise stands strong as it offers 1-year warranty through the trusted network of CarlCare service centres.

Commenting on the launch, Arijeet Talapatra, CEO, TRANSSION India, said, “We are excited to bring our first smartwatch to our customers. We have always tried to make sure that the benefits of technology are available at an affordable price in India and this smartwatch is a reflection of our commitment to it. We always try to bring the right products to the Indian market based on consumer needs. To meet the aspirational need of the young and vibrant generation of Bharat, we forayed into the wearable segment. With this launch, we will be taking our smart wearable offerings to the semi-urban and rural customers in India who look for value in every purchase.”

With its Smart Gadgets portfolio, itel aims to make its mark in the AIOT space with new launches scheduled every quarter. Recently the brand launched two models of TWS earbuds and wireless earphones strengthening its audio portfolio in India.

Product Specifications

About itel:

Established over 10 years, itel is a reliable smart life brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly consumer electronic products to everyone. It democratises technology by giving entry to technology and connectedness to consumers without prior access to it. After more than 10 years’ development, itel has expanded its presence in more than 50 emerging markets globally. itel has a product portfolio of smartphones, TV, accessories, electrics, speakers, home appliances and laptop products and in 2021, it ranked No.1 Global Smartphone brand under $75 and No.1 feature phone brand. For more information, please visit: https://www.itel-mobile.com