itel Empowers Consumers with the Magic of Technology!
Categoriespress-room by Itel India

itel Empowers Consumers with the Magic of Technology!

The Brand Launches Its New Campaign ‘Ab Har Haath Mein Jaadu’

  • itel enables its consumers with the power of magic in every hand
  • Exhibits its latest range of segment-first smartphones, with A23 featuring Face Unlock, A44 Power with big battery and A44 Air with an AI Dual Camera.

New Delhi | 25 February 2018 – Explore the Magic of technology in your smartphones at the best ever prices! Well, yes. itel launches yet another path breaking campaign – ‘Ab Har Haath Mein Jaadu’ for its discerning customers as it completes 3 successful years in India. Aiming to connect with the mass market consumers and enhancing their smartphone experiences by democratizing technology, itel’s new brand campaign creates an aura for all its customers.                             

For brands, being tuned into people’s aspiration matters and this is what itel has been constantly striving to achieve since its launch in India. With this continuous and conscious effort, itel is aiming towards fuelling the aspiration of the masses thereby, empowering them with a life filled with magic. A life where one is able to connect with the loved ones, communication is not confined to a language, one is able to capture the happy moments of his life without any inhibitions and people come together as one big and happy family. This is itel’s life of magic!  

“To Celebrate the onset of the brand campaign, we have worked on our market insights strongly and met people across segments, genres and realised that value is fuelled by creating desirability and affordability, said Goldee Patnaik, Head of Marketing, itel Business Unit, TRANSSION Holdings.

 “Har Haath Mein Jaadu resonates with our core belief of providing latest mobile features at the best prices further making customers’ experience magical while using itel smartphones. The new brand campaign compliments itel’s latest range of portfolio which are bringing newness and affordability together to make sure that our customers have a magical experience with each offering,” Mr. Patnaik added.

itel A44 Air, the latest product offering, is a segment-first AI Dual Camera with a full screen display and face unlock at an incredibly affordable price. In 2019, itel’s smartphone portfolio will be primarily driven by AI and hence empowers the consumers with magic of technology while making them feel confident and liberated.

itel, in its true essence, has always been democratising technology for masses.  Its robust footprint via mass market distribution, customer-centric approach, and innovative product portfolio have together made itel one of the most reliable & value-driven brand for 4cr + customers.  As the entry level brand of TRANSSION Holdings, itel aims to continue the same strategy by empowering consumers with the magic of premium features at budget-friendly prices.

For this new campaign, itel has rolled out a full-fledged and integrated marketing campaign to foster engagements across all the media platforms. From a special retail visibility drive to on-ground activations across all its markets, the campaign will be supported extensively with tactical TV campaign to drive awareness followed by radio amplification to create consumer engagements. To further drive meaningful local connections with consumers during the festival, itel also participated in Pongal and Kumbh Mela, making its presence impactful across markets. Way forward, it is geared up to participate in key festivals across its top markets and connect directly with customers.

Along with the exciting campaign and new brand philosophy, get ready to experience the magnificence of itel’s latest product portfolio – itel A23 with face unlock and bright display at INR 4299, itel A44 Power with full screen display and 4000 mAh battery at INR 4,999 and itel A44 Air with full screen and AI dual camera at INR 4,599. These are well aligned with the current needs and demand of customers, promising a delightful smartphone experience for them thereby, truly democratizing technology for masses.

About itel:

Established in 2007, itel, TRANSSION Holdings entry level brand, is a reliable mobile phone brand for everyone. itel’s mission is to provide budget-friendly mobile communications and it democratises technology for everyone. After more than 10 years’ development, itel has expanded its presence in around 40 emerging markets globally. itel has a product portfolio of smartphones, tablets and feature phones and in 2017, it achieved a landmark sale of more than 77 million devices globally.

itel forayed into the Indian market in April 2016 and has established its leadership position by bringing in unique product portfolio backed by strong service proposition. itel emerged as the second largest player in the overall mobile phone market in India by capturing 9 percent market share for the year 2017, registering an exponential growth of 217% year-on-year as per Q4 2017 CMR report. itel also maintains strong distribution channel and wide service centre presence PAN-India with more than 960 touch points and its exclusive service brand, CarlCare.

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Joyeeta Mitra
joyeeta.mitra@transsion.com