New Delhi, 16th July 2019: itel, one of the leading mobile brands in sub 5k category from TRANSSION Holdings, announced its association as the ‘Official Partner’ of the dynamic UP Yoddha, one of the leading team of VIVO Pro-Kabaddi League. As a part of the partnership, UP Yoddha players will sport itel branded team jersey during the matches.
The association corroborates itel’s focus on delivering magical experiences to its consumers, by way of bringing alive a simple yet adrenaline rushing sport like Kabaddi, known for its mass appeal, closer to its audiences. itel aims to utilize its strength as a mass brand and Kabaddi as a mass sport, to build long term associations with the consumers. Sport being a key unifying passion for the youth of India and itel is committed to help them re-live the magical experiences through their passion, be it for sports or latest technology gadgets. With this partnership, itel aims to strengthen its ties with one of its most important market Uttar Pradesh and will continue to deliver its promise of providing trendy technology at best prices.
Speaking at the launch ceremony, Mr. Arijeet Talapatra, CEO at TRANSSION India, said, “We are thrilled to become the Official Partner for the leading Kabaddi team, UP Yoddha and with this step, itel forays into the entertainment sports arena for the first time in its history in India. itel is a brand for everyone and we believe in creating affinity across our audience segments. Kabaddi being the sports which involves people across age, genres and region, the league is an ideal platform for us to connect with our discerning audience. This partnership will help us drive awareness and recall of the brand, as the leader in sub 5k category.”
He further added, “Through this partnership with UP Yoddha, we aim to create a deeper connection, garner immediate attention, and build familiarity for the brand, that’ll bring us closer to our consumers across regions and will help us to open newer market segments. We are looking forward to the journey ahead with them.”
Mr. Goldee Patnaik, Head of Marketing, itel Business Unit, said, “One of the key reasons for itel’s success has been creating meaningful local connection and a very customized marketing approach. Through this official association with Team UP Yoddha, we are aiming to strengthen our bond at grass root level across northern markets. Within a span of three in India, itel has emerged as one of the leading smartphone players in the sub 5k category, which is similar to UP Yoddha’s growth trajectory and dedication towards excelling since its debut in 2017. The UP Yoddha team reflects itel’s agility, strength, appeal to the hinterland and creating magic on the battle ground thus making this association a perfect match for us. As part of our partnership, we will be running an aggressive market communication and visibility campaign across these markets to further increase our brand recall and engagement with the consumers.”
Speaking on the announcement, Mr. Vinod Bisht, VP GMR League Games, said, “At GMR, we firmly believe in promoting and nurturing potential talent at the grass-root level and empowering the hinterland of India. We are extremely excited to partner with itel, as the brand resonates with our values and aims to empower the masses by equipping them with democratize communication technology at affordable prices. The league has gained huge popularity over the years and is now the second most popular and watched sports league in India, which will surely help itel in creating the brand. UP Yoddha made it to the playoffs in the last two occasions and is geared up to create magic this season with itel. We look forward to this partnership and are hoping for great Kabaddi season for the UP Yoddha’s.”
UP Yoddha’s team captures the warrior spirit of Uttar Pradesh and its players are popularly known as Yoddhas, always ready to give their blood, sweat and tears in the battlefield. Under the able captainship of Rishank Devadiga and guidance of Jasveer Singh and Arjun Singh, 2019 UP Yodha team comprises of Raiders: Ankush, Azad Singh, Gulveen Singh, Md. Masud Karim, Monu Goyat, Rishank Devadiga, Srikant Jadhav, Surender Singh; Defenders: Aashish Nagar, Amit Narwal, Arkam Saikh, Nitesh Kumar; and All-rounders: Gurdeep, Mohsen Maghsoudloujafari, Narender, Sachin Kumar. The team plays their first match with Bengal Warriors in Hyderabad on 24th July 2019.
As dynamic Yoddha’s of UP are all ready to raid, itel with its all-rounder smartphone – A46 is already creating a revolution in sub 5k smartphone category. The smartphone is a complete package for consumers, providing trendy technological features like enhanced AI dual camera, dual security features – multifunctional fingerprint sensor and face unlock, 5.45-inches HD+ IPS full screen, Dual 4G VoLTE andlatest Android™ 9 Pie OS and 2GB RAM memory all at a budget friendly price of INR 4999!
About itel:
Established in 2007, itel, TRANSSION Holdings entry level brand, is a reliable mobile phone brand for everyone. Adopting “Join Enjoy” as its brand philosophy, itel’s mission is to provide budget-friendly mobile communications technology to everyone. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it, allowing them to get closer and benefit from their social connections. After more than 10 years’ development, itel has expanded its presence in around 40 emerging markets globally. itel has a product portfolio of smartphones, tablets and feature phones and in 2017, it achieved a landmark sale of more than 77 million devices globally. African Business, an authoritative business magazine in Britain, has ranked itel 16th in the 2017/2018 TOP 100 MOST-ADMIRED BRANDS IN AFRICA ranking. For more information, please visit: http://www.itel-mobile.com/itel/
About GMR League Games Pvt Ltd
The GMR Group had marked its presence earlier in the Capital by modernising and restructuring of the Indira Gandhi International Airport. The GMR Group successfully bid the Delhi franchise of the Indian Premier League (IPL) in a closely contested auction conducted by the Board of Control for Cricket in India (BCCI) in 2008. Delhi franchise of IPL is an extension of its commitment to build social assets in the National Capital Region (NCR). In May 2017, the GMR Group bid for the Uttar Pradesh (UP) franchise of the Pro-Kabaddi League (PKL).
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Joyeeta Mitra
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Divya Kulshreshtha